English and the digital transformation

This video highlights how the English language is constantly changing. The Internet has accelerated this change and the digital transformation that is being experienced in every sector has added a massive amount of vocabulary. Words that have evolved from the use of digital media, words that 50 years ago were unheard of and today are totally standardized, and words that existed before but their meaning has changed and been adapted for use in our modern world.

These changes happen so rapidly that words and expressions come and go naturally. We don’t learn these new words, we just acquire them through hearing, reading and speaking. Much of this language never gets published in textbooks because once it goes to print, it can become outdated. That’s why it’s so important to complement our reading with the press and articles, because it’s more dynamic. The more you read, the easier it will be to adapt to different styles and to improve your global understanding of the English language.

*Remember, this video is already 4 years old and so, it too has become outdated to some extent. (We are now in the 4.0 era) However, a lot of the opinions expressed here are still valid and the general message is very relevant.

The importance of a universal phonetic alphabet

We have all been in in a situation where you have to spell your name, an address or a reference over the telephone. These details can be very important and often much time is wasted by trying to communicate correctly over the phone or even more so if incorrect details are taken.

The NATO phonetic alphabet is internationally recognised and serves to provide a clear spoken definition of the letters of the English alphabet. It is also known as the ICAO alphabet in aviation where errors in understanding could have drastic consequences. It’s true that you may come across someone on the other end of the phone who is not familiar with it, and many countries have their own national version, but generally in professional fields it is widely used.

Global Business Speaks English

Many people have been learning English since their school days but you should ask yourself this question – How much value does my English add to my professional capacity?

In any company today, English is a standard requirement. It is no longer an extra bonus, it is accepted as a standard requisite on any CV. However, the realty is that many people may have spent years studying English and obtaining qualifications and yet they still don’t feel confident when communicating in English.

Several multi-national companies have established English as their corporate language, a strategy that helps to avoid misunderstanding and provides a common tool for collaboration in the workplace.

This video from the Harvard Business Review gives a clear insight into the common language approach for global business.

If you would like to read the full article from Tsedel Neely, please click here to read more

English is the new Lingua Franca – say the French

 

English is now the lingua franca. That’s how it is. You have to speak English if you want to act and move in globalization.

 

This is what the French Prime Minister, Édouard Philippe, said at the EDHEC Business School in a recent press conference. He also announced that all students would have to pass English language tests, such as the TOEIC (Test of English for International Communication), Cambridge (Cambridge English Language Assessment) and IELTS (International English Language Testing System), at the end of high school and their undergraduate degree.

This statement means a lot coming from the French who, over the years, have resisted giving in to English being the “global language”, and yet,  that’s the way it is.

It is true that the World Economic Forum recently reported that Chinese and Spanish are listed above English in the world’s most spoken languages, however, English is still the most common language used for communicating around the world. It goes without saying that it is also the most studied language in the world.

Good communication is essential in business and with so many people learning English around the world, you must go a little bit further in order to get the “edge” over your competitors.